Opt-out of Mass Emails (Student and Contact)

Whenever using email marketing, allow customers an opportunity to opt-out of receiving mass emails. Each contact and student has a Mass Email Opt-Out checkbox to indicate their preference for receiving mass emails from your Jackrabbit database.

Contact Opt-Out

The contact Mass Email Opt-Out check box is located on every Contact record.

Student Opt-Out

The student Mass Email Opt-Out checkbox is located in each Student record on the Summary tab.

Emails sent to contacts and students from the Families menu > Email/Text Families in Jackrabbit contain opt-out text and an unsubscribe link at the bottom of the email. The opt-out text and unsubscribe link are also included in the emails sent from the Families menu > Lead File > Email Leads and in emails sent from an individual family record.

The opt-out link is NOT included in the following instances:

  • Emails sent to your staff (this in an internal communication that does not require an opt-out option)
  • Copies of your sent emails that are received by your organization
  • Agreement/Legalese notifications received by your organization
  • Online registration notifications received by your organization
  • eCommerce/ePayment receipts
  • Emailed statements

If the recipient of the email clicks the Unsubscribe link...

  • They are offered the option of opting out (unsubscribing).
  • If they select Please remove me from the mailing list and click Submit, the recipient will see a page confirming their opt-out of mass mails.



  • You'll receive an email (to the email listed in Tools > Edit Settings > Organization Defaults > Organization Email) telling you the email address has chosen to opt-out of future mass emails.
  • The contact (or student) page associated with the email address is automatically updated and the Mass Email Opt-Out checkbox is selected.

For important information such as a school closure it is possible to 'over-ride' the opt-out choice when sending via Families > Email Families. Set Include Opt Out Emails = Yes.

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