Opt-out of Mass Emails (Student and Contact)

Whenever using email marketing, allow customers an opportunity to opt-out of receiving mass emails. Each contact and student has a Mass Email Opt-Out checkbox to indicate their preference for receiving mass emails from your Jackrabbit database.

Contact Opt-Out

The contact Mass Email Opt-Out checkbox is located on every Contact record. Check the box and Save Changes.

Student Opt-Out

The student Mass Email Opt-Out checkbox is located in each Student record on the Summary tab. Check the box and Save Changes.

Emails sent to contacts and students from the Families (menu) > All Families > Send Message in Jackrabbit contain opt-out text and an unsubscribe link at the bottom of the email. The opt-out text and unsubscribe link are also included in the emails sent from an individual family record.

The opt-out link is NOT included in the following instances:

  • Emails sent to your staff (this in an internal communication that does not require an opt-out option)
  • Copies of your sent emails that are received by your organization
  • Policy Agreement notifications received by your organization
  • Online registration notifications received by your organization
  • eCommerce/ePayment receipts
  • Emailed statements
  • Event email enrollment

Unsubscribe Link in Email

If the recipient of an email clicks the Unsubscribe link...

  • They are offered the option of opting out (unsubscribing).

  • If they select Please remove me from the mailing list and click Submit, the recipient will see a page confirming their opt-out of mass emails.

  • You'll receive an email (to the email in Organization Defaults, Gear > Settings > General > Organization Defaults) > Email telling you the email address has chosen to opt-out of future mass emails.

  • The contact (or student) page associated with the email address is automatically updated and the Mass Email Opt-Out checkbox is selected.

Frequently Asked Questions

Q.  How can I find out who has opted out to receive mass emails?

A.  To locate who has opted out to receive mass emails filter in the All Families or All Students (menu):

  1. Go to one of the following:
    • Families (menu) > All Families or Students (menu) > All Students.
  2. Click the Open filters (icon)> Communication Opt-Outs > Mass emails opt-out > set Contact opted-out from mass emails to Yes.
  3. Click Apply.

A list of the families or students that opted out from mass emails will populate in the grid.

It's possible to override the opt-out choice when sending emails from Families (menu) > All Families > Send Message (icon)In the Define audience pop-up window toggle right to Include people who've opted out of mass email?