Define your organization's Recital Module Settings from the Gear (icon) > Settings > General > Organization Defaults (left menu) > Recital Module Settings. The default setting is Recital. If you prefer a name other than Recital, you can enter it in the Recital Module Settings and Save Changes.
This will change the name to your preferred name throughout Jackrabbit, including the Events (menu) > Recital.
The Preferred Recital module name field has a limit of 20 characters. Examples of preferred names include Production, Showcase, Gala, and Exhibition.